Author: Editor

PR Pitch Perfection: Landing Features in Industry Journals There’s a familiar scene inside energy companies when coverage comes up. Someone mentions a respected trade journal. Someone else says, “We should get a feature in there.” A deck is commissioned. A narrative is polished. A pitch goes out. And then nothing. No response. Or worse — a polite acknowledgment that never turns into copy. Inside the company, the conclusion is usually tactical: the outlet is slow, the editor is hard to reach, PR needs better contacts, the timing was off. That’s rarely the problem. Industry journals aren’t ignoring energy companies because…

Most energy companies are producing more marketing content today than at any point in the last two decades. Thought leadership reports, project announcements, ESG features, capability decks disguised as articles. The output is steady, often well-funded, and usually earnest. And yet, very little of it reaches the people it claims to target. Decision-makers—CEOs, commercial directors, infrastructure investors, national oil company counterparts—aren’t starved for information. They are avoiding most of it. Not because they don’t value perspective or insight, but because they’ve learned to recognize content that was never written with them in mind. The failure isn’t distribution. It’s intent. In…