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Let’s be real for a second: if you work in energy and think, “We don’t really need a crisis plan,” that’s usually…
Ever sat through a webinar that made you question your life choices? Yeah, me too. One minute you’re sipping coffee, thinking you’ll…
Let’s get real: PR can feel like trying to catch a unicorn. You’ve got your press releases polished, your LinkedIn game on…
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Ever feel like your marketing campaigns are screaming into the void? Yeah, been there. I’ve bombed a campaign or two…
Ever tried to pitch a reporter only to hear… crickets? Same. (I’ve bombed a campaign or two myself — and…
Most energy marketing doesn’t fail loudly. It just disappears. The brochures get produced. The LinkedIn posts go out on schedule.…
PR Pitch Perfection: Landing Features in Industry Journals There’s a familiar scene inside energy companies when coverage comes up. Someone…
The phrase shows up most often in internal decks, not board minutes. Usually on slide seven or eight, after safety…